The reason you pay astronomical prices for eyewear is because most designers don't make their own eyewear, they instead sell their rights to corporations that manufacture, market, and distribute the glasses. They have an oligopoly and control pricing any way they want. All of our frames are produced in house, cutting out the middle man. We also employ one of the best optical labs in the country to do all the lens work. Since we don't spend millions on advertising or have expensive retail operations we pass the savings onto you. All our frames are $89. All frames come with free shipping both ways, free anti-reflective / anti-scratch coatings, and polycarbonate lenses.
Take a look at how our business model compares to traditional brick and mortar opticians who sell third party brands: